Top Agile Marketing Project Software Tools

Business agility is the ability of an organization to rapidly adapt to market and environmental changes in an effective, productive and cost-effective way. An agile marketer uses key principles of complex organization systems and complexity to achieve success. Every marketer would say that Agile Marketing is equally challenging as any other projects or program management. So how do…

Data Driven Marketing Is The New Selling

CUSTOMER DATA IS PRECIOUS! The most important evolution that took place in the marketing landscape is the ability to receive, access, understand and leverage data insights to create one-one personalized marketing strategies. Customer data can be received from anywhere. Social media, emails, social listening, surveys, customer feedback, content downloads, news subscription and more contribute to data. You…

Marketing Automation and Agility

Unlike the automation processes you may have seen in manufacturing industries, marketing automation allows you to automate marketing activities that are repetitive by nature providing you with free time without compromising on the quality or authenticity of your marketing content. As a Marketer to get to be more efficient, effective and achieve your goals faster…

Is Social SEO the new SEO?

We’re very familiar with Social Media which is primarily Facebook, Twitter, LinkedIn and more. Some may have heard about Search Engine Optimization (SEO) as well. Social SEO is the crossover between these two, got it? maybe not. Let’s deep dive into the basics of these two platforms. What is Search Engine Optimization (SEO)? It is…

Marketing ROI

In today’s world, data-driven marketing is the core of any successful marketing campaigns. No longer can we run a campaign based on gut feelings.Data is the source of marketing truth. Each campaign provides valuable data and actionable Insights and each campaign should have a measurement plan. so how can we achieve greater return on investment and evaluate…

Work in Progress (WIP) in an Agile World

What is Work In Progress (WIP)? You must be familiar with the acronym WIP (Work In Progress), some of us provide the status report as WIP, some use WIP in meetings, some say in casual conversations.So what does ‘Work In Progress’ really mean – it’s about getting more done in the near future but doing…

Steps To Run Successful Campaigns

With ever-evolving digital marketing landscape and the dynamic shift from current digital technologies to newer technologies, each striving hard to compete with other makes it next to impossible for an in-house marketing manager to keep up with the same momentum. Every marketer faces challenges of their own. For the most part, we share the same goals…

Managing SEO Projects with Agility

Are you struggling to keep with the speed of changing SEO dynamics, tough market demands, and ever-changing digital space? Is your productivity affected by complicated processes, multiple reporting structures, hierarchies, silos, and zero team transparency? You are not alone! If you are new to SEO, here is a quick video that quickly covers the basics, by Search Engine Land …

Applying Agile Methodology to Content Marketing

On a regular work day, I bury my head in the content calendar and look at the live posts, daily performance, analyze, then look at next week schedule, and get thinking on new content ideas, rethink, re-imagine or just repurpose content pieces. Innumerable brainstorming sessions with team and product owners. However, I am often asked…