Managing SEO Projects with Agility

Are you struggling to keep with the speed of changing SEO dynamics, tough market demands, and ever-changing digital space? Is your productivity affected by complicated processes, multiple reporting structures, hierarchies, silos, and zero team transparency? You are not alone! If you are new to SEO, here is a quick video that quickly covers the basics, by Search Engine Land …

Applying Agile Methodology to Content Marketing

On a regular work day, I bury my head in the content calendar and look at the live posts, daily performance, analyze, then look at next week schedule, and get thinking on new content ideas, rethink, re-imagine or just repurpose content pieces. Innumerable brainstorming sessions with team and product owners. However, I am often asked…

Is Your Marketing Team Ready To Go Agile?

With digital era evolving at a fast pace and outpacing the traditional marketing space, the biggest challenge for a time-bound driven marketing team, who are planning and executing marketing projects is to adapt to the new digital marketing technologies, meet the market demands as quickly as possible, reach out & engage with prospects and customers at the right time, adhere to the timeliness and ensure that the delivery is to perfection.