Data Driven Marketing Is The New Selling

CUSTOMER DATA IS PRECIOUS! The most important evolution that took place in the marketing landscape is the ability to receive, access, understand and leverage data insights to create one-one personalized marketing strategies. Customer data can be received from anywhere. Social media, emails, social listening, surveys, customer feedback, content downloads, news subscription and more contribute to data. You…

Marketing Automation and Agility

Unlike the automation processes you may have seen in manufacturing industries, marketing automation allows you to automate marketing activities that are repetitive by nature providing you with free time without compromising on the quality or authenticity of your marketing content. As a Marketer to get to be more efficient, effective and achieve your goals faster…

Is Social SEO the new SEO?

We’re very familiar with Social Media which is primarily Facebook, Twitter, LinkedIn and more. Some may have heard about Search Engine Optimization (SEO) as well. Social SEO is the crossover between these two, got it? maybe not. Let’s deep dive into the basics of these two platforms. What is Search Engine Optimization (SEO)? It is…

Marketing ROI

In today’s world, data-driven marketing is the core of any successful marketing campaigns. No longer can we run a campaign based on gut feelings.Data is the source of marketing truth. Each campaign provides valuable data and actionable Insights and each campaign should have a measurement plan. so how can we achieve greater return on investment and evaluate…

Work in Progress (WIP) in an Agile World

What is Work In Progress (WIP)? You must be familiar with the acronym WIP (Work In Progress), some of us provide the status report as WIP, some use WIP in meetings, some say in casual conversations.So what does ‘Work In Progress’ really mean – it’s about getting more done in the near future but doing…

Steps To Run Successful Campaigns

With ever-evolving digital marketing landscape and the dynamic shift from current digital technologies to newer technologies, each striving hard to compete with other makes it next to impossible for an in-house marketing manager to keep up with the same momentum. Every marketer faces challenges of their own. For the most part, we share the same goals…