We’re very familiar with Social Media which is primarily Facebook, Twitter, LinkedIn and more. Some may have heard about Search Engine Optimization (SEO) as well. Social SEO is the crossover between these two, got it? maybe not. Let’s deep dive into the basics of these two platforms.
What is Search Engine Optimization (SEO)?
It is defined as a process of getting the free organic traffic of your website, or a web page on the search engines.
You may visualize SEO as a site or a box where you type in your query and voila! within seconds you get your potential answers and web pages you are looking for. Have you ever wondered how does this magic box provide you with all these answers? Search engines have crawlers that go out to gather information from the internet, it looks for links, pages and creates an index, much like an index if have seen at the back of a book. Google’s index comprises of words and locations. When you search, Google will look up your search terms in the index to find the appropriate pages. The most popular crawler is a ‘Googlebot’.
Googlebot is Google’s web crawling bot (sometimes also called a “spider”). Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.
Here is an insightful video that explains ‘How Search Works’.
What is Social Media?
It is an internet-based communication platform where users converse, share news, information, images, and create web content.
As explained by the University of Communications and Marketing in South Florida “There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more”
Now that you have a fair understanding of what is SEO and Social Media, it’s time to deep dive to look at Social SEO & why is it important to understand this concept.
What is Social SEO?
Sounds like another social media channel? No its not! Social media platforms are just as popular search engines like Google, Bing, Yahoo.
Social signals are tightly integrated into the SEO algorithms, however, Google does not use signals like facebook followers or twitter followers for search rankings. Matt Cutts’ in his 2014 video is crystal-clear about the absence of social signals from the search algorithm, he does say that Google crawls social websites for data in the same way that it would any other site.
Facebook and Twitter pages are treated like any other pages in our web index, and so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it then we can return that in our search results.
Effective tools to increase traffic and search ranking by engaging through social media are:
1. Encourage external inbound links
2. Optimized post for searchesHave social sharing buttons on your blog or website, embed links in your video and presentations,
3. Have social sharing buttons on your blog or website
4. Embed links in your video and presentations
YouTube is a largely used video sharing site, you are sharing videos hence it’s social too.
Facebook is a dynamic search engine too, its search bar allows you to look for any organization, individual, topic and any content. its highly specific search tool.
Twitter is search engine delivering tweets in seconds, for real-time tweet only searches take place on Twitter.
Google+ impacts search results with personalization. If you post on Google+ the chances that someone will find your post on Google search is higher than other channels.
Social Mention is a search engine specifically designed for people to find social media contents including blogs, microblogs, comments, bookmarks, videos and much more. Social Mention also features auto-alerts to receive daily email based on your searches.
Instagram is a mobile photo-sharing platform where you can share pictures, videos either publicly or privately. Note the word ‘sharing’ is social, although you are sharing images, Google finds images quickly in their search index but indexed, Google can take a long time to find the updated image.
On Instagram, you could run searches on Instagram based on hashtags & the cool feature is you can add as many hashtags, there is no limit to the number of hashtags you could use at the end of the post.An active user on Instagram more often will use tags and captions in his/ her post which will make it easier for him/ her to be found on Instagram. WEBSTA is a good tool to provide you with Instagram analytics and also to look at popular hashtags used in your landscape of business.
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