Business agility is the ability of an organization to rapidly adapt to market and environmental changes in an effective, productive and cost-effective way. An agile marketer uses key principles of complex organization systems and complexity to achieve success. Every marketer would say that Agile Marketing is equally challenging as any other projects or program management.
So how do we define and identify a good project management software? A Project management software is a tool to help project teams, cross-functional teams, and diverse teams to collaborate and meet goals on time while managing scope, time, cost, quality, resources, and budget. The project management software includes task allocation, task tracking, task updates, feedback loop, tracking spends and proactively mitigating risks through close team collaboration. Although this seems to be so straightforward, in real-time, it’s much more complicated and complex and that’s the beauty of managing projects. Managing projects complexity has often led teams and project managers to finish task past the due dates, and with lower than expected ROI.
How do we manage the complexity of agile marketing projects and yet deliver each marketing piece within budget, on time and ensure that quality is consistent across all platforms? The answer lies in sophisticated software tools, that enables you to accelerate your project time by quicker resource allocation, real-time budget tracking, better collaboration, clear and real-time communication loop and faster decision-making process.
As defined by PMI – The Project Management Institute – “A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value.”
If you are a marketing project manager, then take a look at these top 10 Agile project management tools I recommend you to try-
G Suite- G Suite comprises Gmail, Hangouts, Calendar, and Google+ for communication; Google Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration. Take a look at Vault that enables you to control how long your email messages and on-the-record chats are retained.
Asana is web based software-as-a-service designed to improve team collaboration. It focuses on allowing users to manage projects and tasks online. Each team can create a workspace. Workspaces contain projects, and projects contain tasks. In each task, users can add notes, comments, attachments, and tags. Users can follow projects and tasks and, when the state of a project or task changes, followers get updates about the changes in their inboxes. It’s a great team tool.
LeanKit Kanban: Agile, Scrum and Kanban methods for project management focus on iterative delivery. Teams work in two-to-four-week “sprints” to deliver a small batch of User Stories (each a small part of the desired end product). Teams then get that one small batch of stories completely finished by the end of the sprint. When one sprint comes to an end, you demonstrate the new features to the customer and then plan the work for the next sprint. On a Kanban board, you visualize the flow of work.
Trello is a To-Do list as well as the daily scrums software system. It’s a user-friendly, free tool that allows the marketer to get organized, prioritize and manage their tasks in a click of a button. The only drawback is the lack of reporting and time tracking. 15 Creative Ways to Use Trello and Organize Everything
BASECAMP – This is an organized way to communicate and collaborate with the team, so much easier than messy emails and without having to remind and nag them for status every time. Each project is organized and is running at the same time.
WRIKE is a great project management tool for complex marketing projects. Collaborate with your content, design, PR, communications and other teams located in a virtual office or locally.
Mingle allows you and your team to adopt the methodology you wish to use, whether it’s Kanban, Agile Scrum, or something in between. It allows you to solve problems easily by having more efficient conversations. It also nudges the team and project managers if the deadlines haven’t been met so that the team follows up with the projects pending. Mingle provides both basic and not-so-basic project management reports at your fingertips, like burn-ups and cycle time reporting.
Drop me your comments and let me know if you have tried these tools